Ask almost anybody in Brazil about Roberto Santiago and you are sure to get a smile and a good report. Roberto Santiago is one of the most popular people in Brazil right now. His Manaira Shopping Mall is the talk of the country. It’s a place people can go to for clothing, shoes, housewares, jewelry, sporting goods, furniture or anything else in its over 250 stores. Plus, its Game Station area has over 200 fun and exciting games. The mall also has about a dozen movie theatres, a large food court with diverse food choices, a gym, a bank, a school and an entertainment venue called Domus Hall that holds 10,000 people and is used for concerts, shows, fairs, festivals, conferences and more.
The presence of the Manaira Shopping Mall in Joao Pessoa has been a boon to the local economy. With so many people travelling to the city to have fun and spend money at the mall, local businesses are doing a booming business. Thousands of people in Joao Pessoa and surrounding areas have work and economic opportunities in the mall or because of crowds it generates. Thousands of others were able to get construction jobs when Roberto Santiago built the Mangeira Shopping Center in southern Joao Pessoa in 2014. Businesses from other parts of Brazil are relocating to Joao Pessoa to take advantage of the crowds and they too are hiring local people.
And Roberto Santiago intends to expand his mall empire even further. He’s already made plans to build large new malls in Rio de Janeiro and in Sao Paulo. The excitement Santiago’s mall building spree has created is palpable. People from all walks of life now have easy access to things they had only heard about. Roberto Santiago is dramatically changing the quality of life for many people with his malls. It gives a large number of people many more entertainment choices and access to all types of food. Plus, with Domus Hall, many people have the chance to see some of the top entertainers for the first time.
Through his mall, Roberto Santiago is creating a measure of social change in Brazil he probably never even considered. Many people are being exposed to things they never have before. Often it is something as simple as being able to have the choice of a wide array of first-run movies or new video games using the money the malls have helped them to make. For a growing number of people Manaira Shopping Mall is the new social center of their community. It’s there they enjoy new experiences, become exposed to new ideas and meet new people. Roberto Santiago is transforming their world one experience at a time.